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POS systems for the modern retailer – Guest blog from Vend

As a retailer in today’s hyper-competitive environment, you need two things to survive and thrive: an effective point of sale system (cloud-based options are becoming the go-to for modern retailers) and a tool to interpret customer data to enhance efficiency and success in all aspects of your business.

But why exactly do you need these things? Let’s break it down.

Unlike the traditional cash register, POS systems offer multiple capabilities to ease retailers’ biggest pain points, including solutions for inventory management, payment processing, and reporting. They take care of laborious tasks that once had to be done manually, freeing up your time so you can focus on what really matters: delighting your customers and increasing your business’s success.

A good POS system’s most important advantage, though, is its ability to provide you with real-time data about your customers — so instead of operating on your “gut feeling” or best guess as to which promotions succeed and whether or not you’re making the right decisions, you can use the insights from your POS system’s analytics to implement smart, data-driven actions in your business.

Accurate customer data is one of the most important tools in your arsenal as a retailer of any size. It allows you to increase revenue, create loyalty programs tailored to your best customers, and dial in inventory management so you’re making the best decisions for your business and its finances.

Cloud-based point of sale solutions such as Vend give you the reporting, data, and analytics capabilities you need to use customer data to your advantage.

Want to learn more about why data is the key to success in today’s retail environment?

Head here to download “The Power of Data: How to Get Close to Your Customer, Closer to the Seasons” — an Inside Retail report in association with Vend and Xero. In it, we provide practical, actionable tips to improve your operations by harnessing data.

Don’t miss out on this opportunity to take your retail business to new heights!