We're gearing up for a special occasion that puts the spotlight on our local communities, from bustling high streets to charming out-of-town shopping centres. It's in these vibrant hubs that we discover a treasure trove of independent retailers offering an array of goods, from everyday essentials to unique, one-of-a-kind finds.
In an era where online shopping has become the norm, it's crucial to ponder what we might be missing out on by solely relying on digital platforms. Here's a glimpse of what you could be foregoing by not exploring your local high streets:
1. Unique Products: Independent retailers often showcase unique, handcrafted, and locally sourced products that you won't find elsewhere.
2. Delightful Displays: The charming storefronts and creative displays of local shops add character to our communities.
3. Product Expertise: The friendly faces behind the counter offer valuable expertise and personalized recommendations.
4. Warming Customer Service: Enjoy the warmth of personal interactions and genuine customer service.
5. Gift Inspiration: Discover thoughtful gifts and inspiration that can't be replicated online.
6. Connecting with Others: Shopping locally fosters a sense of community and connection with your neighbours.
7. A Reason to Get Outside: It's an opportunity to dress up warm, get some fresh air, and explore your local area.
8. A Little Exercise and a Tasty Lunch: Combine shopping with a leisurely stroll and perhaps a delicious local meal.
9. Magic Festive Spirit: Experience the unique and heartwarming holiday atmosphere that only your high street can offer.
To celebrate and promote the spirit of local businesses, we introduce the "Love Your High Street" campaign, a week-long celebration dedicated to shopping with independent retailers. Here are the details:
When: Monday, November 13th, 2023, to Sunday, November 19th, 2023
Where: Your local high street or community center
How can businesses get involved? It's easy! Download the kit provided, and share the message with your customers through social media, email, or in-store posters. The kit includes printable window posters, social media assets, and website banners. Share your activities and experiences with us using #LoveYourHighStreetWeek and tag us @biraretail. We can't wait to hear about your celebrations and stories!
Download your Love Your High Street media kit
For shoppers, the call to action is equally straightforward: visit your local independent shops this November and beyond. Don't miss out on the magic and joy that only your high street can offer. Mark your calendar, spread the word to friends and family, and create lasting memories that bring us closer together. Share your experiences using #LoveYourHighStreetWeek when posting photos and stories this November. Let's celebrate the essence of community and support local businesses during #LoveYourHighStreetWeek.