In a world increasingly dominated by digital communication, the Greeting Card Association (GCA) is making a bold statement with the launch of the #Cardmitment campaign, aiming to remind people of the simple yet powerful act of sending greeting cards. This initiative has garnered significant media attention across the nation, and the GCA is urging all independent retailers associated with the British Independent Retailers Association (Bira) to embrace the campaign and use the #Cardmitment Point of Sale (POS) toolkit, available for download here: Cardmitment Toolkit.
The GCA emphasises the profound impact of handwritten cards on human emotions and well-being. A spokesperson for the association stated, "Sending and receiving handwritten cards generates positive feelings and well-being, creating an emotional response. The fact that someone has spent the time to make or choose a card, write it, and send it makes the person receiving it feel far more special and cared for than receiving instant texts, emails, or other social media messages. Receiving a card, with a loved one's handwriting, is a wonderful feeling. Finding a design and message that is just right for your friend or family member creates a lovely feeling of connection when you send the card."
The #Cardmitment campaign seeks to rekindle the joy of connecting with loved ones through the timeless tradition of sending greeting cards. Its key messages underscore the importance of this practice:
Cards Matter: Sending and exchanging cards promotes well-being and mental health, bringing joy to both recipients and senders.
Supporting Local Businesses: This simple act nurtures local independent businesses on the high streets we all cherish, contributing to the vibrancy of our communities.
Helping Charities: By choosing cards, consumers support local charities and organizations, demonstrating a commitment to the welfare of the communities they care for.
To reinforce these significant benefits, the campaign encourages positive commitments to send cards not only from consumers but also from stakeholders such as Members of Parliament and politicians.
The #Cardmitment campaign serves as a gentle reminder of the power of the written word and the timeless tradition of sending greeting cards, making a profound impact on individuals and communities alike. As the campaign gains momentum, it is expected that more people will recognize the value of this simple yet significant act, ultimately bringing a sense of connection and joy to all.
For further information and to access the #Cardmitment POS toolkit, please visit the GCA website here. Let us all take the #Cardmitment and spread the joy of sending greetings cards to our loved ones and beyond.