27 Nov 2020

Christmas will be a cracker in Ludlow thanks to Bira member

What a cracking idea! Bira member Bodenhams has joined forces with other local businesses to spread festive cheer this Christmas.

The lifestyle store, run by Roger and Monika Curry, has worked with other businesses in Ludlow to produce Together We Shine – a promotional video capturing the spirit of the market town – just in time for the holiday season – and to help shoppers stay local during the pandemic.

Xmas cracker LudlowXmas cracker Ludlow2

The group of businesses has also launched a gift voucher scheme through the Let’s Go Ludlow lifestyle guide creators.

The video follows a family of four as they head around town shopping at various stores in the town with a fairy spreading light and cheer at every visited location. It features music specially created by local musicians @TheConspiritualist.

The video highlights indie retailers and services in Ludlow.

Monika and Roger Curry, owners of Bodenham’s, said: “We are the fifth generation of Bodenham caretakers, our store and the town has come through some tough times since it began trading in 1860.

“During the pandemic, we witnessed the best of Ludlow. So many local people and businesses gave their time for good of the town. This community spirit was the inspiration for the Together We Shine video.

“We simply wanted to remind people how unique Ludlow is and how much we have to offer in run up to Christmas. However small a budget, someone in Ludlow has something to offer.”

Monika added: “The film is a great way to emphasise the efforts of everyone in our community from the charities in town to our businesses keeping Ludlow a vibrant market town. We want local and out-of-town shoppers to know that the gift voucher scheme is up and running whether we are in or out of lockdown and hope everyone will participate!”

Watch the video here

Additional Guidance and Resources

Do you need help with promotional material? Why not email Bira Training at