26 Oct 2021

Stock up now for early Christmas shopping, Bira advises indies

Bira is once again reminding indies that Christmas shopping is likely to start earlier than usual.

Speaking to Which? magazine, Bira's CEO repeated the plea for indies to make early preparations for the festive season.

The Which? article looked at returns policies for various outlets on the high street and online.

Back in August, Bira urged indies to stock up for Christmas following well-publicised supply chain issues. More here

Read the Which? article here

Have you experienced any shortages of stock so far? If so, we'd love to hear your story. Email

Looking to stock up before the Christmas rush? Find the best deals at Bira Direct

Pointy by Google is offering an insight into Christmas trends here

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