22 Dec 2020

Winners of the Bira Direct Christmas Display Competition announced!

The winners of the first ever Bira Direct Christmas Display competition have been decided.

After much deliberation, Hargreaves of Buxton beat over 40 businesses with the winning display, with a tremendous effort and brilliant handmade characters from the much loved Christmas ballet the Nutcracker. The display had been made from scratch out of MDF and paint by owner Martin Coles-Evans. Hargreaves of Buxton will win the top prize of £200 voucher for Bira Direct and a hamper of goodies.


Social Media competition winners

Bira Direct also listed a selection of fantastic displays up for public vote to decide the 1st and 2nd runner up prizes. And, after frantically counting up all the votes, we are excited to announce the 1st prize for social media votes goes to Javelin in Bury St Edmunds, they will receive £100 voucher for Bira Direct and a hamper of goodies.

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The voting was extremely close and the 2nd prize for social media votes with just 12 votes difference between 1st and 2nd prize, goes to Woodbridge Kitchen Company with their display, which is a take on 5 gold rings. Woodbridge Kitchen Company will receive a £50 voucher for Bira Direct and a hamper of goodies.

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Jeff Moody Managing Director of Bira Direct says “Thank you to all members that have entered the festive display competition and congratulations to our three winners. We've had entries from just about every product category imaginable from department stores to DIY and health food shops to pet shops. It's fantastic to see despite difficult trading conditions our members have gone above and beyond with their displays as well as displaying innovation and adaptability in the current climate.”

Prize Draw results

As a thank you to the almost 700 people who have voted to crown our social media winners, our Bira Direct suppliers have donated some brilliant products as part of our prize draw. See the winners below here.


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Watch the video below to find out the winner.

  • Festive cake tins from Dexam


Draper Tools

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Watch the video below to find out the winner.

  • 230v tri-base sander and rotary multi tool kit from Draper

Draper Tools


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Watch the video below to find out the winner.

  • Home Coir Doormat 40x70cm,  Soft Touch Clothing Hangers, Polka Dot Storage Baskets, Malham Fireside Companion Set from JVL



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Watch the video below to find out the winner.

  • Harris decorating hamper including products from the ultimate range!

LG Harris


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Watch the video below to find out the winner.

  • Indoor/Outdoor LED torch, LED bluetooth speaker, Smart power adapter, smart power socket, cable lead extension from Luceco.


Prize List

Window competition winner: Hargreaves of Buxton

1st social media winner: Javelin

2nd social media winner: Woodbridge Kitchen Company

Dexam prize winner: Instagram charlotte.jeffers

Draper Tools winner: Facebook Rachel Ewen

JVL winner: Instagram Ralphgoldendoodle

Harris winner: Instagram Elliot_potter1

Luceco winner: Instagram Dan.pallant

Bira Direct has over 160 promoted suppliers sourced from a wide range of product areas, our members enjoy access to lower terms and prices across the board, whilst our suppliers have the opportunity to sell to over 6,000 businesses throughout the UK, with guaranteed payment. To find out more about Bira Direct and including how to get started click here.

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