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Executive team

Meet our Executive Team

Our dynamic executive team has in-depth knowledge of the independent retail sector and a broad range of professional and industry expertise to drive our organisation forward.

Our executive team is responsible for the leadership and management of bira – and is directly accountable to our board of management and retail members.

  • Andrew Goodacre

  • Jeff Moody

    Commercial Director &
    Managing Director
  • Beverley Long

    Financial Director