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Reach new audiences

bira offers vital business advertising support to put you in front of the people that matter.

Discover our portfolio of creative touch-points offering mutual business opportunities for you and our retail members.

The British Independent Retailers Association’s membership is made up of:

  • Retail members: independent retail business owners and branch outlets
  • Associate members: suppliers, manufacturers, distributors, service providers and training partners
  • Key influencers, media and Government departments
  • BAGMA members: independent agriculture and garden machinery dealerships
  • Retired members and Honorary Life Members
  • c6000 print circulation

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The bira membership is a wide spread mix of retail business types made up of the following:

Hardware & DIY    21.6%
Home Decor    2.1%
Pet Products    3.6%
Fashion    14.0%
Health Stores    2.7%
Flooring & Carpets    2.5%
Agriculture & Garden Machinery    13.4%
Other    33.6%