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Bira and BHETA tussle it out on the turf


The British Independent Retailers Association and the British Home Enhancement Trade Association (BHETA) will come together again to present a friendly but competitive networking, business and social occasion in the calendar by way of the fourth ‘Tussle on the Turf’ golf tournament. The event is to be held on Wednesday 17th July in Stratford-upon-Avon at The Welcombe Golf Club.

The bragging rights currently sit with BHETA who ran out winners of the third event last year and currently lead two to one. So, the gauntlet is thrown down as the independent DIY, hardware and cookshop retail members of Bira will battle it out to regain the spoils and honours from the DIY, hardware and housewares supplier members of BHETA.

Set in the backdrop of the neo-Jacobean mansion, the Welcombe championship standard 18-hole course is in 157 acres of Warwickshire countryside. This par-70, 6,288-yard championship course rolls seamlessly through the hills of Warwickshire and provides a tricky round for players of all abilities.

Bira will be lead out by member Vin Vara, of The Toolshop Group, to regain the sought after trophy they picked up in the inaugural challenge. The overriding objective of this initiative is to forge tighter relationships between the two associations and their members and to better understand each other’s needs to a mutually rewarding business relationship going forwards.

Jeff Moody, Bira Direct Managing Director says: “Following the success of this evolving tournament we are so happy to be involved again. We are always strengthening our members’ relationships with suppliers. This friendly inter-association golf competition is a great opportunity for both to build a better understanding of each other and have fun too.”

Executive DIY Director at BHETA, Paul Grinsell say: “We’re pleased to be able to be working more closely with Bira and its members in a relaxed, business and networking event. With a hint of competitiveness thrown in I’m sure, we’re pleased to be engaging with such an initiative that is establishing itself as a fixture in the calendar.”

Retailer and supplier teams of four are invited to participate in the event. Visit our events page or contact event organiser Michael Dark mda.mail@virgin.net .

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