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Letter to Bira Direct Suppliers regarding the second national lockdown


Dear Valued Bira Direct Supplier,

I am writing to you to provide an update on the work being carried out by Bira on the Industry behalf during the ongoing Covid-19 pandemic.

On Thursday, November 5, 2020, all ‘non-essential’ retailers were required to close for the second time this year as part of the Government’s measures to curb rising cases of coronavirus.

While we support the Government in protecting lives and the NHS, we have also been lobbying for clarity over the types of retailers allowed to remain open, and the types of products which can be sold.

Bira’s CEO Andrew Goodacre has been liaising with representatives from the Department of Business, Energy and Industrial Strategy, and the Government has now provided some clarification of the terms of trade.

While there are still no restrictions on what a mixed retail space can sell, businesses with distinct areas of ‘non-essential’ and ‘essential’ products must close access to the areas of ‘non-essential goods’. Similarly, instore concessions selling non-essential items are prohibited.

However, we still do not believe this goes far enough and will be continuing to lobby for Homeware and Cookware retailers to be classed as ‘essential’. We are continuing to push Govt through our conversations with BEIS on the importance of the sector and will keep all members, retail and supplier partners updated.

Please see the latest government guidance here.

Yours faithfully,

Jeff Moody

Bira Commercial Director


Additional Guidance and Resources

England lockdown: What counts as an ‘essential’ retailer

Forced to close? You can still offer click and collect

Non-essential retail and hospitality to shut in new lockdown in England

Should I be selling online? A simple guide to ecommerce

Is a national circuit breaker the answer

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