bira exhibits at leading housewares show for the first time
Known as the industry’s must attend show Exclusively Housewares and Exclusively Electrical have become the focus of the year for housewares, table top and small domestic appliances exhibitors to showcase new products, Christmas Collections and preview spring/summer launches.
Suppliers exhibiting at the show included names such as, Black + Blum, Bodum, Brabantia, Denby, Horwood Homewares, Joseph Joseph, Kuhn Rikon, Le Creuset, Metaltex, Meyer, RWK, The Cookware Company, What More to name a few.
The bira membership and bira direct teams had the opportunity to attend the show for the first time this year. All that attended had a great few days in the famous Business Design Centre in London on the 12-13th May. The show gave the teams a great opportunity to talk to members, engage with 45 bira direct suppliers, and attend the well renowned exclusive after party!
On the second day National Membership Manager, Julie Holden delivered an informative seminar on ‘Growth in today’s market place’ . This involved a panel discussion with a number of members, discussing the issues faced by independents in today’s market place, looking at retailers in different stages of their businesses, from start-ups, to well established businesses and those that have diversified and changed to stay ahead in the market.
We also introduced key initiatives especially for the show, including an exclusive member discount on orders placed at the show and tickets to our members to the after party with the added bonus of a hotel stay in London.
Jeff Moody, Managing Director of bira said “The uptake of members visiting the show and placing orders was fantastic, in addition we also received, really encouraging feedback from both members and suppliers. We look forward to attending again next year.”