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Bira Members meet Mary Berry at Spring Fair with Captivate Brands

Several Bira members had the pleasure of meeting Mary Berry, as she launched her new Signature collection and English Garden Collection through Bira Direct supplier Captivate Brands.

Managing Director of Bira Direct, Jeff Moody said, “It was fantastic to see so many members interact with Mary as she explained the ranges and answered any questions. It has been a great opportunity for independents to tell the story behind both ranges to customers within their own businesses.”

The Signature tabletop range includes functional products and elegant designs. It consists of classic design made for modern times.

The English Garden Collection reflects Mary’s passion for gardening and nature as she is an ambassador for the Royal Horticultural Society and President of the National Garden Scheme. The collection features designs featuring British birds and flowers.

Captivate Brands joined Bira in 2019 and are a design-led housewares supplier. They offer members a portfolio of carefully distributed, innovative kitchenware products. The ranges are designed by the in-house team and include cookware, bakeware, utensils, tableware, cutlery and kitchen storage ranges.

Members can benefit from ordering the Mary Berry ranges at exclusive prices by invoicing through Bira Direct. To find out how to order or to request a catalogue visit

Captivate Brands

Bira Members meet Mary Berry