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Bira Bank launches new vehicle brands

BIRA BANK IS starting the year with more savings for Bira members who want a competitive interest rate loan to purchase new vehicles at discounted prices. Following research on which brands Bira members are interested in, the bank has partnered with PSA Group and FCA Group, which handle vehicles from Peugeot, Citroën, Fiat, Fiat Professional, Jeep, Alpha Romeo and Maserati.

These join existing marques Ford, Toyota and Lexus.

MD of Bira Bank John Collins said: “Buying a new vehicle can be difficult and negotiating for extra money off or better specification can take up time that could be put to better use. Bira Bank’s aim is to take the strain away from Bira members and to give them substantial discounts and extras that are consistently available.

“The savings will beat any discounts you can negotiate yourself (even with fleet deals), so it’s worth comparing to ensure you are always getting the best deal.”

To see available deals, members should visit and click on the marque they prefer. To see the discounts, members must be logged into the Bira website.

Bira Bank’s promotional rates will be live at the beginning of February. With new vehicles at the low promotional rate of 2.6% flat rate and 5.2% APR, members can save even more when purchasing a vehicle with Bira Bank’s newly-engaged partners.

If retailers can’t wait, however, the bank’s regular rates are competitive and have the option to spread the cost of the loan over 12 to 60 months.

To discuss your needs, contact David Pears, Dave Baker or Frank Burton on 0121 446 6688 (opt. 4) or email

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