ShopperTrak Footfall Monitor – August 2020
BRC’s ShopperTrak Footfall Monitor for August 2020 is now available to download.
Key findings include:
- UK Footfall decreased by 34.8% in August, with only a 7.3 percentage point improvement from July. This remains below the longer-term 12-month average decline of 27.6%.
- Footfall on High Streets declined by 41.7% year on year. This was the worst performing location in August, falling below Shopping Centres for the first time since April 2018.
- Retail Parks saw footfall decrease by 11.1% year on year. Wider open spaces, a higher proportion of supermarkets and larger stores quicker to reopen helped to shelter Retail Parks from a steeper decline.
Shopping Centre footfall declined by 37.4% year on year. This was over 10 percentage points shallower than in July, but remained below its 12-month average decline of 32.2%.
Helen Dickinson OBE, BRC Chief Executive, said:
“Footfall remained well below normal levels in August. In-store discounting and demand for school wear helped lure some customers back to the shops, but with many office blocks still empty and much of the public avoiding public transport, footfall is not returning to towns and city centres and this is having a devastating effect on the local economies in these areas.
“While many businesses have been investing in making workplaces safer, we are unlikely to see significant growth in footfall while government advice remains to ‘work from home if you can.’ Unless this changes, more could be done to encourage people to travel and reassure them that public transport is safe. Government should also recognise that, while footfall is so low, many businesses will not be able to manage their fixed costs – rent & business rates in particular – and unnecessary job losses and store closures will follow.”
Andrew Goodacre, Bira CEO, added:
“Footfall continues to be a concern and indicates the lack of consumer confidence. This will not be healed by the recent increase in Covid-19 cases.
“I urge all shops to maintain their safety protocols especially the provision of hand sanitiser. I believe that shopping is safe and we need to see clear messaging from the authorities supporting this.
“Finally, the Eat Out to Help Out scheme worked and I would like to see something similar for shopping.”
Additional Guidance and Resources
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