Campaigns

10 Jul 2020

Bira's coronavirus membership deal raises cash for charity

Bira has raised more than £1,000 for charity through its coronavirus membership deal.

At the start of lockdown, Bira offered independent retailers the opportunity to sign up for the free three-month Coronavirus Membership Package in return for a nominal donation of £1, £5 or £10 to the Rainy Day Trust (RDT).

The deal was available until Tuesday, June 30, 2020, and gave new members temporary support through the unprecedented pandemic.

The offer, taken up by 266 indie retailers, raised a total of £1,073 for the charity - the only one of its kind to raise funds to support the home improvement workforce and their families in times of need.

Bryan Clover, CEO of the RDT, said: "The Rainy Day Trust is incredibly grateful for the amazing £1,093 raised from Bira members through the three-month free membership scheme.

"The travel restrictions may be eased but thousands of people still need our help. A quick look at the news shows that furloughed staff are starting to become redundant staff. But we can also help Bira members look after their staff through the transition back to normality; whatever that looks like.

"The Trust has a range of help that members can call upon and we are tapped into the entire charity sector, and have the specialist knowledge to hunt down the help that people need. If we can help you, give us a call."

Bira's CEO Andrew Goodacre added: "We are delighted by the response from the members regarding the support for the Rainy Day Trust.

"Even when time are so difficult independent retailers have found a way of supporting a very worthy cause. I would like to personally thank everyone for their contributions."

Find out more about the Rainy Day Trust


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