Carl Kammerling International Turns a New Leaf with All Brand Product Catalogue
In response to overwhelming customer demand, leading supplier of quality hand tools and security solutions, Carl Kammerling International, has utilised sophisticated catalogue publishing software in order to launch an all brand product catalogue, its first in over five years.
Following in-depth customer feedback, which revealed a preference for one ‘Carl Kammerling International Product Bible’, the 326-page catalogue now features over 2,500 products from all of the company’s brands – C.K tools, C.K Magma, C.K Classic, Avit, Kasp and Jokari, including all of the latest product launches.
Thanks to efficiency and productivity improvements afforded by the advanced technology, the Carl Kammerling team was able to deliver the all brand product catalogue in less than four months, while a robust central product information repository will ensure customers stay up to date on product specifications, currently available to all online accounts.
A fresh contemporary design reflects the brand’s vision, while clearly defined sections, which are sorted by brand and then product type, aim to make the streamlined document as easy to use as possible.
As requested by all of the customers surveyed, the ranges will be clearly mapped out and a comprehensive index, for fast and easy location of products, will provide a useful point of reference for customers.
Carl Kammerling International will release the catalogue unpriced, affording more flexibility for customer pricing and reducing time sensitivities. A separate price list for cross-referencing is available.
The practical A4 size catalogue showcases Carl Kammerling’s market leading products, including C.K tools’ industry-first MightyRod PRO and Slimline Screwdrivers, Kasp’s weather-proof locks and C.K Magma’s test equipment case.
Adam Hill, Product & Marketing Executive, Carl Kammerling International, who managed the project, commented: “Following feedback from a range of customers, it became clear that our product catalogue was in high demand. Delivering a robust, all brand product guide was no easy feat, however, by investing in the Easy Catalog software, we’ve been able to efficiently and smartly produce a catalogue that meets the needs of our customers.
“As well as providing one source of reference for all of our industry leading products, the catalogue also reflects the quality and reputation of Carl Kammerling International.
“In the introduction section, we wanted to showcase our history; where Carl Kammerling International came from, and how each of our brands have innovated and evolved in order to become the industry leaders they are today.
“As we always do with our range of products, we took customer comments on board; the catalogue now offers more information, more quality and a more streamlined purchasing experience that we know will meet their expectations.”
The Carl Kammerling International product catalogue will be available in digital format on ISSUU and on the Carl Kammerling International website or by contacting the customer services department.
For more information call Carl Kammerling International on 01758 704704 or visit www.carlkammerling.com