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Laura Tenison MBE

Founder of JoJo Maman Bébé

Hear from one of the most innovative entrepreneurs in the UK about how her enormously successful company has become one of Britain’s most prominent independent retail outlets; starting from borrowing just £2k from her brother.

Speaker biography: Laura Tenison MBE is the Founder & MD of JoJo Maman Bébé, the UK’s leading independent mother and baby brand. Launched in 1993 as a tiny start-up mail order catalogue, Laura has grown JoJo organically to its current size with 80 stores across the UK and Ireland, a busy website, trade team and a wholly owned USA subsidiary.

The business could now be called a chain, but they cling on to their independent values. Whilst being super commercial and ambitious (the company is profitable and has grown consistently year on year), Laura’s ethos is to put people and the planet above profit. This stance has stood JoJo in good stead; proving that you can do well whilst doing good.

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