Founder and Managing Director of Certain
Session title: Retail Brand Therapy. How to build a brand your customers will love.
About session: Retail branding isn’t just for the big boys. Businesses of all shapes and sizes can benefit from taking time to review their brand activity. Discover how tending to your brand can deliver an engaged and loyal customer base and how branded content can help take your business to the next level. Brand specialist Phil Dean will give you the inside track on how to create a compelling and competitive brand fit for the future.
Phil’s biography: Phil started life as a graphic designer and as a consequence, has always loved the creative process — from initial concept through to final design.
Over the years Phil has been responsible for helping to build successful agency businesses, from overseeing the growth of small businesses to creating a business from scratch in a plc environment.
Phil’s experience covers the entire marketing mix, from research to full blown implementation, working with global brands including Nike, Virgin, Guinness, BBC, Formula 1, Toyota, Jaguar, Paul Smith and Manchester United.