Important: This service was previously called Pointy, and it's now fully integrated into Google. The Pointy box is now the product reader, and the Pointy app is now the Local Inventory app.
Shoppers often default to buying online or from big-box stores because they aren't sure if a nearby brick-and-mortar store like yours stocks the product they want. Many shoppers now use Google to research if a product is available nearby. Pointy helps these shoppers find you by displaying your products on surfaces across Google, including the Business Profile, Maps, and Search. This gives your products a better chance of appearing in product-related searches on Google. Pointy also lets you run product ads on Google for all your products in two clicks to help shoppers find you.
Displaying your in-store products on Google Pointy helps you to easily show your in-store products on Google so that shoppers can see what you sell and come in-store to buy from you.
NB: To be eligible for Pointy, businesses must sell products with manufacturer barcodes (UPC/EAN) and have a physical brick-and-mortar store.
How you'll benefit
- Exclusive price for Bira members (see further details below when logged in as a Bira member)
- Online training and demo walkthrough on Pointy to help set your store up for success
- Dedicated support from Pointy Support and Hardware teams
- £100 credit to trial Pointy ProductAds and promote your products on Google, plus training as part of online training
How to get started
Bira members can access Pointy for FREE (usually £65)! Click on the button below and complete the form to get started.
Already a member?
LoginPointy Page
A Pointy Page essentially serves as an online catalogue for your products, depicting important information, including store hours, location, contact information and a product listing. Pointy Pages are easy to navigate and allow shoppers to quickly identify your business as a convenient place to buy a desired product. Pointy Pages are hosted and maintained by Pointy, with no work required on your part – all you have to do is scan your products as you normally would. Pointy takes care of the rest.
See What’s in Store
The See What's in Store (SWIS) feature allows you to display your products on your Business Profile on Google and is visible on Google Maps and, potentially, via Google search. It also gives you a better chance of showing up in relevant product-related search results for your store. With SWIS, shoppers can easily browse your product offerings and identify your business as a preferred buying option.
Local Inventory Ads
Local Inventory Ads are highly visual product ads that can show up in search results on Google when someone nearby searches for an OTC product you stock. This optional premium feature is a two-click solution, and it’s only available to businesses with a physical store. To create ads for all your products, all you need to do is set your budget and location.
You also get access to an easy-to-understand dashboard where you can see the searches shoppers have used to find your store and your most viewed products.
"Pointy gives us a platform to showcase every product we sell in the store and there is very little work required of us. On our Pointy dashboard we can see what items are trending so we know where to spend our advertising dollars. I would absolutely recommend Pointy to any retailer looking to grow their online presence."
Rae Regan from Country Paint and Hardware
About Pointy
Pointy is a tool that helps attract local customers to a brick-and-mortar store by showcasing products on Google.