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Visual Merchandising


Bira Training – Visual Merchandising

Date: Tue 08 Oct

Venue(s): AIS, Cranmore Avenue, Solihull, B90 4LF

For owners, managers and visual merchandisers

This one-day course focuses on how you display products in your windows and in-store. You will revisit the principles of visual merchandising as well as learn practical techniques to consider when designing windows and creating in-store displays.

The course will enable you to design and implement displays that stop and attract customers, utilising space and props effectively to promote merchandise, drive footfall and increase sales.

Key course topics

  • Why first impressions are so important
  • Hands on skills:
    • How to dress a window – selecting products and maximising sight lines
    • How to dress props/busts and use accessories to create a theme
  • Using promotional signage and collateral in windows
  • Using opportunities to create impactful and effective displays for seasonal themes such as Christmas

Course benefits

  • Understand the theories behind effective Visual Merchandising
  • A refresher to generate new ideas and window display concepts
  • An opportunity to develop new techniques and practical skills
  • Create windows which attract customers, drive footfall and help you sell

Course Fee

Bira Members – £215 + VAT
Non-Bira members – £245 + VAT


For more information contact:

Neil Moss
British Independent Retailers Association (Bira)
T: 0121 446 6688

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