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Fashion industry boosted by strong signings at Moda


The UK fashion industry is preparing for a/w 17 to launch at Moda next month. Having bolstered its portfolio across womenswear, menswear, footwear, lingerie, swimwear and accessories, the Birmingham-based trade show will host one of its strongest editions to date with a mix of new and returning labels across all product categories.

Notable additions this season include directional womenswear labels Desigual, Silvian Heach and Freequent, contemporary footwear labels Joe Browns, Nero Giardini and Candice Cooper, comfort specialist Hotter and global accessories label Hotter.

The new additions join an already strong line-up of the industry’s leading labels returning to the show. Firmly established as the industry’s most business-orientated trade event, Moda is exhibitors’ key opportunity to write orders and network at one, three-day industry hub.

“Moda is the best UK womenswear show with plenty of browsing choice and many brands under one roof,” director at Carol C Collections. “Our focus is always on meeting and working with independent boutiques from across the UK, and we are fortunate to have seen business increase for us season after season in recent years.”

Having expanded over the years to include different product sectors within the fashion industry, Moda will once again curate dedicated feature areas to ease navigation for buyers from all sectors. Active will make a welcome return to Moda Lingerie & Swimwear following its successful debut last season, playing host to leaders in the activewear field including Björn Borg, Acai Activewear and Triaction by Triumph.

Moda Edit will also return to both Moda Woman and Moda Gent. First introduced to Woman last year and later rolled out to the menswear sector, Edit is a pared-back area showcasing niche and up-and-coming labels within the wider setting of the UK’s biggest trade show. The concept has become a destination for buyers seeking new inspiration, and this season will welcome brands including Fee G, Olvanhill, Meisie, James Steward and IC Joy to its womenswear offer, and Gresham Blake, The Blue Shirt Co., Peter Werth, Surf Perimeters, Arc Minute, CuffsCollars and Common Sense to its menswear line-up.

Accompanying the fashion industry’s most inspiring product, Moda will go above and beyond the business of buying to deliver an engaging seminar programme this season. Launching as a brand new concept, New Business Tuesday will see the exhibition extend a particularly warm welcome to newly-established retailers with a tailored seminar schedule on the third day of the show.

As part of New Business Tuesday, Tuesday’s seminar topics include Social media for fashion retailers – the basics; Rachel Peterman’s How independent retailers can thrive in their first 12 Months and Influencer outreach – the new type of blogger.

The concept has been launched in recognition of the potential of new retail across the industry.

“We are always open to supplying new start-ups when the conditions are right,” says Neal McCotter, UK agent for menswear brand Eterna. “Moda is a great place to see several brands within a concentrated time and a good opportunity for new retailers to decide on the product mix that they are searching for.”

Moda will also host engaging seminars throughout the day on Sunday and Monday, alongside its popular catwalk schedule throughout the full three days of the event.

To register to attend, visit www.moda-uk.co.uk/register

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