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Harris’ Biggest New Product Launch


The DIY’er is at the heart of everything Harris does. Harris’s mission is to give the end user the knowledge and confidence that they need to be successful with their decorating projects, whilst at the same time giving you, the retailer, the resources you need to help you choose the right products.

The success continues…

From humble beginnings as a one-man start-up business, Harris founder Leslie George Harris steadily grew his business through the principles of good service and innovation.

Fast forward ninety years and the Harris brand has gone from strength to strength with over 300 employees in the UK and manufacturing facilities in the UK, Sweden & China.

In 2020 Harris has carried out a huge investment in end user research which has helped them to build a new range of products and in-store solutions that will guide customers in choosing the products that they need to complete their decorating tasks.

So how do DIY’ers know which brush is right for their project? And why should they choose Harris?

Choosing the right product has never been easier

To make their product choice easier and more enjoyable, and to help them out of the overwhelming variety of products they’re faced with, Harris has segmented their range by quality level and colour coded all their decorating tools so that they can be categorised by tasks.

Now instead of simply focusing on their paint, they can now make better decisions about their decorating tools.

Three clear quality levels…

ULTIMATE

Superior in quality, look and feel, this is Harris’ ‘best’ range. It combines innovative materials to produce an excellent finish while make decorating easier. The ULTIMATE range is colour coded by task for easy display and selection.

SERIOUSLY GOOD

SERIOUSLY GOOD is Harris’ middle range which offers good quality brushes, rollers and tools that perform well without too much effort. This range is also colour coded by task for effective display and easy selection.

ESSENTIALS

Harris’ ESSENTIALS range is a straightforward selection of basic yet reliable decorating tools that help get the job done in a quick and easy way. Offering excellent value for money, it gives DIY’er’s everything they need on a budget.

To support this there is a range of in-store merchandise solutions to fit all sizes of store. All of these products are available to order through Bira Direct, with negotiated discounts and 30 days end of month credit (subject to T&C’s). Click here to find out more. For more painting and decorating products you can browse our suppliers here.

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