Increase the Digital Influence of your business with #WDYT
Growing digital channels can help boost the high street in UK towns, according to the Digital Influence Index compiled by #WDYT.
‘Digital influence’ is the ability of any town or city to drive measurable outcomes from online channels to their high street.
The campaign encourages retailers and shoppers to share a photo each day of something they love across their social media channels, using #[Town] and #WDYT. In the same post/tweet they are also asked to tag in the relevant retailer’s social account handle.
Cheltenham was part of the pilot #WDYT campaign, alongside Gloucester and Stroud, which launched in July 2016. Since then, all three locations have seen their rankings in The UK Digital Influence Index rise rapidly.
In Stafford, a participating #WDYT town, a clear link has been established between a significant increase in town footfall and an overall increase in digital activity over a successive 9 week period.
During this same time period, Stafford has seen footfall increase by up to 22% weekly .
“The response from those businesses who have decided to get on board this positive campaign has been phenomenal.It is a tough retail environment but the High Street is evolving and I am pleased that so many of our businesses want to be part of that evolution rather than burying their heads in the sand. The TCP and Stafford Borough Council have backed the #WDYT campaign and it is great to see how well we are performing in the digital world.” – Chris Lewis, Chairman Stafford Town Centre Partnership
As a result of #WDYT activity, Gloucester City has installed 50 footfall devices that will enable street level Digital Influence to be linked to local footfall.
“This campaign is a catalyst to enabling collaboration in our City. It demonstrates how you can use social media to drive high street footfall” – Jason Smith Marketing Gloucester