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Independent fashion retailers in for a treat as Moda confirms strong line-up


Birmingham-based trade show Moda has confirmed a strong line-up across each of its five product sectors, making it a must attend event for independent fashion retailers. The UK’s most comprehensive fashion event will launch a/w 17 with a bolstered line-up for the new season and the development of each of its specific platforms targeting niche departments within the apparel trade.

Having seen a successful launch in summer, Active will make a welcome return to Moda Lingerie & Swimwear. Targeting the contemporary active and wellness consumer, the area will present collections by Bjorn Borg, Acai Activewear and Leg Code, as well as sports diffusion lines such as Anita Active and Freya Active.

“Retailers said that this is exactly what they need in store,”says Bjorn Borg’s key account manager Neil Smith after the launch of Active at Moda. “I was overwhelmed by the reaction of buyers and had already exceeded my sales expectations an hour into the first day. The overall consensus was that ath-leisure is a key focus right now.”

Elsewhere in the exhibition, Outdoor Lifestyle will return for its third season with a comprehensive line-up that transcends the menswear, womenswear and footwear sectors. Geox, Aigle, Didriksons, Alan Paine, Sebago, Grisport, Chatham, Orca Bay, Geographical Norway, Magee, Jacaru, Redpoint, Lumberjack and Solovair are just some of the brands confirmed to return to the area for a/w 17.

“Outdoor Lifestyle has evolved into a concept within its own right at Moda,” says Moda Gent director Silvia Collins, “For the autumn season in particular, there is a strong synergy between leading outdoor labels in the footwear and apparel sectors, and brands and visitors alike have praised the opportunity to show and view entire lifestyle collections without the limitations of specific product categories. We are looking forward to building upon the momentum of Outdoor Lifestyle for a/w 17 with the welcome return of our established regulars and some exciting new additions for the new season.”

Moda Woman bolsters its presence meanwhile with a host of new signings across the entire spectrum of the trade. Moda White confirms its position as the go-to area for contemporary and directional womenswear labels, with a line-up which includes new arrivals Slow Clothes, French Dressing Jeans, Mama B and Steilmann, which relaunches to the industry following its absence last season. Making a welcome return meanwhile are D.E.CK, Snoxell-Gwyther, Suzy D, Paola Collection, Latte, Sahara, Brodie Cashmere, Badoo, L’Argentina, James Lakeland, Nü Denmark, Elle Sport, Eva Tralala and Circle of Trust.

Over in Moda Footwear, new arrivals can be seen across the entire spectrum from comfort leader Hotter to directional Italian sneaker label Candice Cooper. Along with quirky British designer Joe Browns, Italian family lifestyle brand Nero Giardini and new arrival from the Florida Group portfolio Vionic, inspiring new style ensures that footwear retailers can refresh their offer for autumn.

Also offering retailers the chance to discover new style inspiration, Edit will diversify across both menswear and womenswear for the new season. Introduced as a new concept last year, the Edit platform is a pared back area presenting niche and undiscovered labels within an entirely product-focused environment. The concept was so well-received within Moda Woman that it was rolled out to Moda Gent last season, and both sectors will once again host the popular platform for autumn.

Confirmed exhibitors within Edit include Arc Minute, CuffsCollars, Peter Werth, the Blue Shirt Company, Gresham Blake and Surf Perimeters for Moda Gent, and Fee G and Olvanhill for Moda Woman.

For Moda Accessories meanwhile, this February will see the show return to its new prominent layout for the third season. Situated alongside the catwalk, Adorned will once again showcase the sector’s contemporary and luxurious collections within a stylish environment. Elsewhere in the wider Moda Accessories exhibition, new arrivals will include Silvarrie Walkway and Extremities, while returning favourites include Eliza Gracious, Accessories by Park Lane, Peace of Mind, Suzanne Bettley, Gaby and Boardman.

For a full and comprehensive brand list, to register for your ticket or to apply to exhibit, see www.moda-uk.co.uk. Keep up to date with live updates in the lead up to the show meanwhile via Twitter (@ModaExhibitions), Facebook (Moda Fashion Exhibitions) and Instagram (ModaExhibitions).

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