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Influential independent retailers share their expertise on a day of discovery and development with Bosch

Retailers got the chance to explore and develop the new Bosch Food Prep Range at the Bosch Head Office in Milton Keynes this month. The day, organised in conjunction with Connect, a leading SDA and spares electrical distributor and one of bira direct’s newest suppliers, gave a number of British Independent Retailers Association (bira) members the exclusive chance to openly share their views on selling electricals and give advice on where Bosch should go within the SDA market.

The morning session introduced the bira members to Bosch and demonstrated the hero products from their food prep range, including the MUM range of food mixers and their food processors, which use their renowned electrical appliance technology to create stylish and quality kitchen must-haves. The afternoon session explored how the ranges would work practically in independent shops, including their new marketing and point of sale materials, which have all been refreshed.

The retailers also got the opportunity to look at the products that are currently in development and had the chance to share their ideas on their look and feel, as well as their purpose and price points.

Jeff Moody, Managing Director of bira direct said: “Bosch isn’t synonymous with home cookware appliances, so that is why it was so important to show our members the range of products available from Bosch, through Connect. We were really pleased Bosch asked for independents to be involved in the development process as well, showing their commitment to supporting the independent market and creating products that our members can really get behind.”

More information about the special terms that bira direct customers can get through Connect is available at