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Retail Knowledge Seekers | Speakers

Speaker Profiles

These London, Birmingham and Glasgow events will be attended by experts on marketing for SME’s, cybercrime and employment law. Read more about them here.

Marketing for SME’s – What’s all the marketing fuss about?

About the session

Christian will discuss the basic concepts of marketing and how to achieve simple traction from your efforts. The session will focus particularly on how to gain understanding of your environment, your product/service and your business; through to the go to market approach and promotion for your business.  Gain an appreciation of the changing marketing landscape and what’s new to be considered.

About Christian Textlocal’s Marketing Manager

Christian is marketing manager of Textlocal, one of the UK’s leading SMS marketing and communications platforms, a role he has held for 4 months.  As marketing manager, Christian has responsibility for developing the Corporate and Reseller channel for the business, building on the initial acquisition of some high street brands.  His responsibility also encompasses the support of Textlocal’s partners and affiliates, all Voice of Customer activity, and he manages the external relations for the business.   Prior to this, he held a number of senior marketing roles within GE Capital, the American conglomerate, was instrumental in supporting the growth of both their fleet and commercial finance businesses, roles he held for a total of twelve years.

Christian has extensive marketing experience in New Customer Acquisition, Customer Satisfaction, New Product Development and Communications, having held positions with Iceland Foods, GB Group and GE Capital over a 17year career, following the completion of his studies with a MA in Marketing Management.  Christian operates out of Textlocal’s offices in Chester

 

Taking cyber crime seriously – How to protect yourself from the cyber threat

Sponsored by bira insurance 

About the session 

Jenny will give the basics of cyber crime and why it’s an issue that independent retailers need to take seriously. The session will cover common issues and pitfalls such as employees not following best practice or challenges around BYOD (allowing employees of an organization to use their own computers, smartphones, or other devices for work purposes). You’ll leave with tips and best practive advice on how to be cyber aware.

About Jenny Head of Partner Networks at Serious and Organised Crime, RICU Office for Security and Counter Terrorism, Home Office

Jenny is responsible for building up a network of cross-sector partner support to promote and amplify Home Office campaigns including Cyber Aware. The Cyber Aware campaign aims to drive behaviour change amongst small businesses and individuals, so that they adopt simple advice about staying secure online to help protect themselves from cyber criminals.

 

Why increasing Digital Influence increases sales online and offline

About the session 

Digital Influence increases sales online and offline. But what do you need to consider when trying to get your business on the map? Hannah Dove from WDYT will explore what is means for an independent business to become digitally savvy and how you can make digital channels work harder for your business.

 

Employment Law 101 – Dealing with unacceptable staff conduct

About the session

Have you ever found yourself wondering if you are dealing with disciplinary matters practically, whilst staying within the parameters of the law? Do you know how to do with curve balls during the process or know what issues could catch you out? Particularly in light of the impending removal of Employment Tribunal fees. Ellis Whittam can help you identify disciplinary issues and deal with them practically whilst avoiding risk.

Key learning outcomes

  • Knowledge of key Employment Law issues relating to disciplinary matters
  • Understanding roles and responsibilities of the employer / manager in a disciplinary process
  • Confidence in managing issues which may arise during this process

How you’ll benefit

  • Increased confidence in conducting disciplinary processes
  • Practical tips and solutions in managing a disciplinary process
  • Ensuring compliance with Employment Law requirements
  • Improved risk management in potentially highly litigious areas such as dismissal and discrimination

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