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bira member magazine, January 2018, Advance Performance, British Independent Retailers Association
By bira

Creating runners’ store Advance Performance has been a marathon, not a sprint, for owner Sam Hale & her team




Giving the everyday runner the service levels an elite athlete enjoys has created a winning formula for Sam Hale and her squad at Advance Performance.

During the 2012 London Olympics Samantha Hale was in her element, spending five weeks as a volunteer Gamesmaker at the equestrian centre in Greenwich. She still buzzes with excitement when describing working among the best horses and riders in the world.

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