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Bira Direct boosts giftware offer
WITH BREXIT UNCERTAINTY and an increase of online sales, independent businesses are being forced to reconsider the roles they play in customer experience. Consumers are looking for unique and diverse products and for retail businesses that cater for their whole lifestyle.
Despite the challenges across the retail market, the gifting sector has continued to grow. Consumers are being tempted at the tills to make unplanned purchases, as seen through an increase in self-gifting. Bira Direct is continuing to work hard to support members by working with a wide range of suppliers, brands and products, from fashion accessories to ironmongery, all with preferential terms. In addition, Bira’s buying group has welcomed 25 new giftware suppliers so far in 2019.
So, whether you want to diversify your range or you’re a giftware specialist, our new group of gift suppliers are likely to have the products to suit you and your consumers’ needs.
Photographed: Reusable cups by Eco Chic, a new Bira Direct supplier
At the sharp end
Bira Direct is continuing to work hard to support members by working with a wide range of suppliers, brands and products, from fashion accessories to ironmongery, all with preferential terms.