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Displays that lead to sales with retail training
By bira

Read Time: 3 minutes


Displays that lead to sales

IN SOME COMPANIES, staff training is simply limited to watching an induction video about health & safety. Thankfully many Bira members appreciate the benefits that professional staff development can provide, especially in specialist fields such as visual merchandising.

Last year colleagues Alison Robinson and Madison Welford from Bella di Notte in Malton, Yorkshire, which offers bra and lingerie fitting alongside women’s fashion, attended Bira Training’s Visual Merchandising one-day course with trainers Paul Buckle and Francesca Zagari.
Alison told us: “It was really useful to cover the principles of visual merchandising. It’s given me practical skills that I can use to ensure our displays look their best and help us to increase sales in the shop.”

Madison agreed: “It’s made me look at how we use colours to create a story within our promotional areas. This will help the displays look more appealing and encourage people to buy.”

Susan Johnson, founder of Bella di Notte, said: “I believe that developing our team is important. By offering training opportunities, it helps everyone feel valued and gives them extra motivation. Equally, when they come back to the store, they bring new ideas and help our business stay fresh and attractive for our customers.”

If you’re considering team development then Bira Training can help. Its one-day courses and Distance Learning packages are specifically designed for independent retailers. If these do not suit your requirements, the team can provide a tailor-made solution and deliver it either at your premises or at Bira’s offices in Birmingham.

To discuss your specific training needs, please contact Neil Moss on 0121 446 6688 / 07823 416 847 or Alternatively, please visit

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