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The bira member magazine is created with our members in mind and is exclusively available both as hard copies and online to our members.

Our membership magazine demonstrates real membership value and is a means for sourcing advice, support, savings and services. It signposts members towards exciting events and exhibitions, and new products and suppliers. And it ensures our members are well-informed on the latest matters of legislation and compliance affecting their business.

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Drive footfall to your store with bira direct Footfall drivers promotion
By Bira

Looking to drive footfall to your store?

At bira we are incredibly proud to support you and your business.  It’s a privilege to be the voice of independent retailers and one that we take incredibly seriously.  When we launched bira direct we were focused on opening up a world of trading opportunities for you, the retailers, and the many hundreds of suppliers that are in the market.  We now have over 180 suppliers, and more than 2,000 associated brands in our offering, providing you access to thousands of products and hundreds of exclusive deals.

We also strive to offer you more year on year,  so we have decided to provide real and meaningful information on future trends and the products that will help you drive footfall to your store.  After all, the success of our economy is intrinsically linked to your success.

Our Footfall Drivers Campaign is being launched as we speak, and you can find out much more about it by looking at the guide we have enclosed within this magazine.


Not only will we be negotiating with the suppliers on your behalf to reduce costs wherever possible, we will also be asking for their thoughts on the big sellers for this Autumn and Christmas. Along with the trend-setters; helping you take advantage of all the research these brands have put into creating their latest products.

We’ll be focused on specific products, the colour trends for late 2018 and early 2019, and the increasingly popular emphasis on taking an eco-friendly approach, both in terms of the products and their packaging.

Whilst we’d like to tackle every possible product that you may sell, our campaign will be focused on three key areas. So you’ll find offers and trends from suppliers in the DIY & Hardware, Housewares & Cookware as well as those who concentrate on Gifting & Lifestyle.


The guide is a teaser of what’s to come.  We will continue negotiating with suppliers to drive the best possible outcomes for our members and we will be revealing the trends and offers throughout Autumn and in the run up to Christmas.  So, within the pages of the guide you will find some of those key suppliers we will be working with and their thoughts on what will be trending.  Please do take a look through and familiarise yourself with what’s to come.

It’s an exciting step for bira direct and one that we’re convinced you will benefit from.  And finally, if you’re reading this and don’t know about bira direct, or aren’t utilising it as part of your membership, then we think there’s never been a better time to find out more and start using us today. Here’s to an autumn and Christmas to remember.
Register your interest today and unlock your AW18 trend guide

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