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Intersports, Norwish new direction. British Independent Retailers Association
By bira
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Intersport’s specialist sports shops has been unveiled in Norwich

The future direction of Intersport’s specialist sports shops has been unveiled in Norwich, courtesy of a tie-up with Jarrold, the city’s leading department store

Twelve years ago Jarrold bought the local Pilch sports business and ran it in a large unit at 15-17 London Road, just behind its 195-year-old flagship department store in Nor-wich city centre. Now the same unit has been transformed into the first Intersport 2.0 concept unit in the UK, aiming to inspire, serve and connect everyday athletes locally.

Rebranded as Jarrold Intersport, the store has put even more emphasis on service and offers a contemporary zoned shopping experience with areas for running, football and team sports, swimming, men’s fitness and women’s fitness. The unit also includes services such as digital gait analysis to identify correctly-fitting shoes, a racket restringing service, shirt printing, cricket bat refurbishment and expert advice on relevant topics from training with the weekly Run Club to nutrition.

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