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The bira member magazine is created with our members in mind and is exclusively available both as hard copies and online to our members.

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Online shopping and the future.
By bira
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Online shopping and the future

Has the pace of change in shopping habits ever been faster? We doubt it. To find out more about what’s next, bira attended Tech, a recent retail technology event.

Baby Boomers, Millenials, Gen Z and Generation Alpha – there seem to be new demographic groups being identified on a regular base. Whatever they are called, they are all consumers and they have to shop somewhere. Will it be with you?

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