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Potters of Hockley in Essex is a member of the British Independent Retailers Association since 1952
By Bira

A recipe for success

Celebrating its 110th anniversary this summer, Potters of Hockley is a fine example of a long-established independent retailer that has reinvented and revived itself.

INNOVATION IS NOT the monopoly of the newcomer. A mere six years ago Potters of Hockley introduced a cookwares area for the first time. In March this year the company represented the British cookshop sector in Chicago at the gathering of the world’s best retailers at the International Home + Housewares Show.

Potters director Tom Carter is amazed and thrilled by the remarkable growth the business has experienced since he and third-generation owner Clive Potter decided that they needed to reinvigorate its offer. Founded as a traditional ironmonger’s in 1909 by Clive’s splendidly-named grandfather Inifer Potter, the shop has been a fixture in the Essex village of Hockley ever since, occupying a prominent position at the main junction in the high street.

“It’s difficult to describe exactly what we do,” says Tom, “but I hope locals think of us as that unique shop in Hockley that sells everything. The original ironmongery developed into hardware, tools, DIY, garden products and so on, which are still a core for us, but the cookshop has become a huge part of the business in the past six years. It has transformed how people regard us and has actually helped the hardware side.”

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