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How Dale and Lauren Siddle keep innovating at Sands of Penrith

Never stand still

As it celebrates the 40th anniversary of the family business this year, the second-generation team at Sands of Penrith is always ready to try something new.

THERE IS A lot more to Sands of Penrith than first meets the eye. Firstly, the Cumbrian town is about 40 miles from the coast and the name has nothing to do with beaches or building materials. It came about 40 years ago when John Siddle opened a gift shop with his brother-in-law Harry Squires. Trying to think up a name, they added the first letter of each surname together. S and S became Sands.

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