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Almost 80% of consumers admit a brand’s social media activity make them more likely to buy it. Bira’s Paige Hylton gives some tips on how to turn up your social media volume.

NOW MORE THAN ever businesses need to be highly-adaptable with their online marketing. Early in April, British cosmetics firm Lush UK announced it was “tired of fighting with algorithms” and did not want to pay to appear in newsfeeds. But when social media plays such a vital part in getting consumers through the door or purchasing online, is the decision to abandon social media all-together the right solution, or are businesses better off getting more creative with their social media campaigns?

Each type of business may find different marketing channels work better than others, but according to a recent study by the Internet Advertising Bureau UK, nearly 80% of consumers are inclined to buy more frequently because of a brand’s presence on social media.

So, how can your business cut through the noise on social media?
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