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Le Creuset - Sustainability in cookware
By Bira

This season is all about sustainability

EATING SEASONALLY, MAKING the most of the food we buy, reducing food waste and plastic packaging is a subject many of us increasingly care about.

This is why the focus of Le Creuset’s Autumn/Winter 2018 campaign is ‘Food Unearthed’, in partnership with Love Food, Hate Waste, part of registered charity WRAP.

Le Creuset already promotes sustainability by producing cook-ware and kitchenware that is built to last, with all of its cookware ranges supported by an uncompromising Lifetime Guarantee. Now, with this new campaign, Le Creuset aims to be a helping hand in the kitchen, seeking to make the most of our resources and minimise the amount of food we throw away in the kitchen. The campaign takes an inspirational look at the ingredients in our fridge and cupboards, sharing expert tips to help unlock their potential.

As part of the campaign, Le Creuset has collaborated with renowned chefs and brand ambassadors Tom Hunt and Madeleine Shaw to develop a selection of recipes to help consumers get the best from their Le Creuset products and make the most of surplus ingredients that can easily be used to add flavour and goodness. All recipes incorporate the UK’s top 10 most wasted foods identified by Love Food, Hate Waste to support the campaign.

Colour Trends

The colour trends for Autumn and Winter 2018 support this desire to be closer to nature and live a more sustainable lifestyle.

Le Creuset has created a colour palette for its Food Unearthed campaign inspired by the local, seasonal produce we enjoy in these months and the out-door forest spirit. The colour collection includes iconic classics like Volcanic, Cerise and Satin Black as well as on-trend shades like Marine and Flint.

Strong neutrals, such as Flint, really make colourful recipes pop – think of vibrant squash and pumpkins against the dramatic grey. For a cool, organic feel, look at Marine; the dark blue is a brilliant background for silvery mackerel, aubergine and purple plums. Cerise is rich and vibrant, with a glossy sheen reminiscent of cherries and red apples. And for cosy, comfort food, what could be better than warm and spicy Volcanic orange?

bira members can get exclusive discounts on Le Creuset when buying through bira direct.


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