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Veganuary toolkit for cafes and eateries
By bira

Veganuary business toolkit for cafés and eateries

Inspiration for cafés and eateries to get involved in Veganuary 2020.

Launched in the UK in January 2014, Veganuary is a non-profit organisation that encourages people to try vegan for January and beyond. Veganuary is focused on changing consumer behaviours and attitudes while providing all the information and practical support required to make the transition to veganism as easy and as enjoyable as possible throughout the month.

More than 250,000 people from 159 countries took part in Veganuary 2019 by signing up and taking the pledge, an increase of 49% vs 2018. It is thought that 10 times more people take part in Veganuary than sign up on the website. We call this the ‘Veganuary Effect’.

What does this mean for your café?

With so many people participating in Veganuary, and an increasing amount of consumers shopping more consciously for vegan and eco-friendly products, it’s important that small businesses are able to adapt. The vegan UK market is worth over £572 million in 2019, finds Mintel and is no doubt set to grow. Here, you can find a toolkit which outlines the many ways that your eatery can get involved and successfully fulfil consumer demand in-store.

Clearly marking your vegan options is crucial for enticing new vegans to your restaurant.

28% of Veganuary survey respondents felt eating out was the biggest challenge as a new vegan. Here are a few things you can do instore to promote your vegan selection:

  • New menus – Create and launch new vegan specials to feature on your January menu! Surprise your customers by launching a vegan version of your best-selling dish or create a menu with vegan options for starters, mains and desserts to entice new vegans.
  • Menus – Add the Veganuary logo and sign-up link to your menus as a call to action. Now that you have more vegan options available, show existing customers why it’s worth them giving Veganuary a try and choosing your new menu items. The UK is seeing a huge increase in flexitarians
  • POS – Use our logo and assets on your point of sale, packaging and window displays
  • Events – Host an event inviting media and influencers to promote your new vegan dishes and get feedback on what people think!
  • Sampling – Organise vegan product samplings to entice people in the store.

Veganuary cafe and eatery POS

What can Veganuary can do for your café?

Special offers – Launch a special offer for the month of January (or beyond!) and we will feature selected offers on our website. The coupons and special offers listed on Veganuary’s website for 2019 received more than 33,000 page views! If you also sell non-vegan products, we encourage you to develop this special offer exclusively for your vegan range to entice customers to give your plant-based offerings a try

Eating out pages – From Feb 2018 to Jan 2019, the Eating Out section on had more than 1.3 million visitors. 28% of our survey respondents felt eating out was the biggest challenge as a new vegan, so marking your vegan options clearly is crucial for enticing new vegans to your restaurant! If you’re a restaurant/eatery we’d love to get details of your vegan menu to consider it for our Eating Out guide. For this we would need:

  •  High res square logo
  • A brief bio, max. 200 words (we may edit this to fit the Veganuary style)
  • Full details of your vegan menu/options in word doc format
  • At least 2 photos of your vegan range
  • Links to your social media and website

PR news – Send us your Veganuary news about exciting new launches and activity updates to: for your chance to be featured on our channels.  We would need:

  • Quote and Press Release
  • At least 2 High Res Images
  • Website and Social Links


Bira are proud to support independent cafés and eateries in the UK

We’re committed to providing specialist support and benefits to independent cafés and eateries.
Find out more

Download the full Veganuary business toolkit to get the latest Veganuary statistic and receive even more inspiration on how to market your business in-store AND online in Veganuary.
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