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Meet your new National President


Howard Pullen of Howard Pullen Machinery in Loxwood, West Sussex succeeded Surinder Josan of All Seasons DIY, in Smethwick, West Midlands, as Bira National President at the Bira AGM on the 20th June.

Howard is the second member of the British Agricultural and Garden Machinery Association (BAGMA), which is a part of the Bira family, after Bob Chapman of Bavenhill Mechanics, to head up Bira. Having spent 40 years in the farm machinery sector, he runs Howard Pullen Machinery Ltd which sells used agricultural and construction machinery mainly to export markets in Europe.

Howard said: “The volatility of the exchange rate is affecting businesses but a weak pound is beneficial to my business. I know this is probably not good for most Bira members who have had to put up their prices on imported goods. It’s not an easy time for retailers and I am looking forward to learning how Bira members are dealing with the situation.

“I’m extremely excited to get out and about meeting members and representing independent retailers and dealers where I can. This is a crucial time in retail and I intend to use my expertise and experience to support our association to the best of my ability.

He added: “It is a challenging and exciting time for Bira and its members. Making Bira Digital is clearly going to help members access our services easier and attract new members. An improved online presence and the use of social media for promotions does help increase footfall for members who can actively engage with their customers. It’s not for the faint hearted though and it is time-consuming, but those who are using it are clearly reaping the rewards.”

Speaking of his time as National President Surinder Josan said: “It’s been a pleasure and an honour to hold the position of National President since June last year. The proudest day in my life was on the 11th  September last year when I delivered the keynote speech about business rates in the Houses of Parliament to launch Bira’s Manifesto.”

Andrew Goodacre, CEO of Bira said: “I’m extremely grateful to the work that Surinder put in during his time as President. He really did embody the role, visiting members the length and breadth of the UK in order to talk to them about membership and report back to Bira. He has also been working hard to represent hardware members with the Home Office as discussions continue about hazardous substances.

“I have great respect for Howard and look forward to his Presidency and what he plans to do to support both our BAGMA and Bira members over the course of the next year.”

If you’d like to invite Howard to come and visit you, please contact Sue Howe – sue.howe@bira.co.uk

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