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National trade fashion exhibition Moda reveals brand new concepts

S/S 18 launches at Moda with new global signings, an interactive wellness area and an engaging seminar programme presented in conjunction with the Fashion Association of Britain, part of industry body bira.


National trade fashion exhibition Moda has confirmed a strong line up of new and returning labels across the menswear, womenswear, footwear and accessories product categories. The show has also revealed further details of its new Body/Active area, which will launch this August as a brand new concept within the UK’s biggest trade fashion event.


Centered around a wellness café, Body/Active will showcase on-trend athleisure and performance activewear from a prominent position alongside the catwalk. Visitors will be able to see live demonstrations of activewear in action, as well as gaining an insight into the trend advice that can maximise the potential of fashion’s fastest-growing sector.


“There are now so few boundaries between the intimate, active and everyday wardrobe, and we’re going to be reflecting that with a brand new area at Moda for August,” says Moda’s Penny Robinson, who will be heading up the Moda Body/Active area. “Activewear has been one of the biggest stories in fashion for the last two years and is already part of the Moda offer, but going forward we want to create a concept where lingerie, bodywear, swimwear and activewear can all be seen in the broader context of fashion and lifestyle.”


Elsewhere within the wider exhibition, Moda has confirmed several global leaders as new signings. Surfwear, snow and lifestyle specialist O’Neill will join the line up with both its menswear and womenswear collections for the first time this season, while heritage tennis shoe label K-Swiss has confirmed its attendance at Moda Footwear. Other debutantes this season include Spanish footwear label Unisa, children’s footwear specialist Pablosky, accessories designers Adele Marie, Jelly Jolly London and Zohara, leader in sustainable men’s fashion Tom Cridland and womenswear labels Lucy Sparks, Eroke and VLTs by Valentina.


With a strong focus on prom and occasionwear across the womenswear sector this spring, Moda Noir will once again be the destination for special occasion buying. Building upon the success of its easy-to-navigate layout which sees millinery labels showcased alongside complementary eveningwear brands, Moda Noir will offer buyers an unrivalled opportunity to buy cohesively across the sectors.


Sonia Pena, Gabriella Sanchez and Luis Civit are all part of this season’s Moda Noir line-up, while millinery is equally well-represented by labels including Vixen by Vivien Sheriff, Snoxell-Gwyther Designer Headwear and newcomer Simply Devine. Having established a successful own-label collection from its successful boutique in North Yorkshire, Simply Devine will make its foray into wholesale at Moda Accessories this season.


“With 13 years- experience as a retailer, I believe I know what sells when it comes to special occasion headwear,” says Liz Devine-Wright, owner of Simply Devine. “This spring collection is our launch collection which we are waiting to launch at Moda Accessories, and it will stay underwraps until then. Moda is a big show with worldwide buyers, and I feel that my newly-designed range should be new to Moda customers first.”


Liz-Devine Wright will also participate in a millinery-focused seminar discussing the key elements of retailing special occasion headwear alongside key summer fashion. The panel discussion is part of a comprehensive seminar programme designed to engage visitors with a structured and themed content across the three day exhibition.


For the first time this season, Sunday’s seminars will focus solely on fashion retail and trends, while Monday’s programme is centred around e-commerce and multi-channel retail. Tuesday meanwhile will build upon Moda’s New Business Tuesday concept, presented in conjunction with industry body the British Independent Retailers’ Association (bira) and its specialist organisation for the fashion sector the Fashion Association of Britain.

“Bira is the UK’s largest network of independent retailers with 6,500 members, including a specialist fashion sector – the Fashion Association of Britain (FAB),” says Julie Holden, national membership manager for bira says: “We are delighted to be working with Moda to inspire fashion retailers and remind them that they don’t have to do it alone. FAB members benefit from valuable support and our collective strength, which helps them grow their business and stand out in their community.”

Moda will return to the NEC on 6-8 August this year. To see the full s/s 18 brand list or to register to attend, visit