Contact us | Membership Enquiries 0800 028 0245 | Search

New bira direct Supplier Hug Rug

Hug Rug – brought to you by Phoenox Textiles, a British manufacturing company, based in Huddersfield, West Yorkshire.

We have been manufacturing home textiles since 1954 and are proud to say we are a truly British manufacturer, we produce over 80% of our products at our two mills in Yorkshire and ethically source the rest from our trusted partners around the world.

We know a home should be unique to the individual and we want to bring inspiration and ideas to show off different styles and tastes for all areas of your home. We have a wide variety of products from premium eco-friendly cotton mats, pet ranges to luxury rugs, the one thing they all have in common is they have been specifically designed and made for you by our fabulous team at Phoenox Textiles.

Design is where everything begins – from designing yarns, colour palettes and even specialist machinery to get the look and feel we are after. This comes from years of experience, knowledge of latest trends, with a highly creative team who work hard to create, develop and market our products – we only produce products we would want to have in our own homes and hope that you will love them as much as we do.

Hug Rug is an award-winning brand, with strong environmental credentials. Designed from the outset to be super-efficient and have a light environmental footprint. We believe in fair and ethical trading therefore we make sure that all the cotton and materials that go into making our mats are from approved sources.

icons hug rug

Unique selling points for Hug Rug
• Recycled content – up to 90%
• Traps up to 95% of dust, dirt and mud
• 100% manufactured in the UK
• 100% recyclable at the end of life
• Ultra-absorbent – absorbs up to 3 times its own weight in water
• Machine washable at 30 degrees
• Sustainable lifecycle
• 5 year manufacturing guarantee
• Large range of plains and patterns
• Hard wearing, non-slip rubber backing made from recycled content

the mat with a heart hug rug

Our rubber backing:

Anti-slip: The waffle design combined with the soft latex rubber allows grip on hard polished surfaces and carpets to stop the mat from slipping or creeping

Anti-stain: Our stable rubber compound backing is designed not to leave marks, is non-damaging and contains non-staining antioxidants – tested for use on a wide variety of floorings. Our backing is also free from both vinyl & PVC

Recycled content: We have always looked for the best way of preventing harmful waste, as part of that we have invested in technology that allows us to add renewable rubber and post industrial plastics into the rubber backing therefore saving over 100 tonnes of plastic per year going to landfill and damaging our environment! We are very proud of the fact that our textile mills in Yorkshire are ZERO waste to landfill!

Our extra tough fibre membrane is made from recycled plastic bottles and bottle tops to bond the fibres to the backing. At our Yorkshire factories we recycle over 7.5 million plastic bottles each year preventing them ending up in the oceans or landfill.

From the sourcing of our materials, the development of entirely new manufacturing processes, using cleaner/greener sources of electricity made by hydro pumps, windmill farms and solar, through to our products disposal and recycling, we try to considered everything to ensure they have as light an environmental footprint as possible.

rug fibres

To view our full range online at