Latest news from Bira

15 Dec 2020

Voting for the Bira Direct Christmas Display shortlist is now open!

Entries for the Bira Direct Christmas display competition has now closed, but now voting begins to find the best festive display from an independent retailer.

Jeff Moody Managing Director of Bira Direct says "Thank you to all members that have entered the festive display competition, the quality of entries has been outstanding. We've had entries from just about every product category imaginable from department stores to DIY and health food shops to pet shops. Despite difficult trading conditions and a second national lockdown, our members have still managed to create displays that show resilience and resourcefulness."

The Winners

Bira's Choice:

The Bira Direct team have had the difficult task of deciding the overall winner, the winner does not appear in the below shortlist, but will be announced on the 23rd December and will win a £200 Bira Direct voucher.

Public Choice:

For this next stage of the competition we have narrowed down entries to a shortlist of 10 businesses, you can vote for your favourite display on our Facebook and Instagram accounts until the 22nd December! The shop with the most votes will win £100 Bira Direct voucher, and the shop with the 2nd most votes will win a £50 Bira Direct voucher.

Vote on Facebook

Vote on Instagram

We will be announcing the winners on social media and the Bira newsletter on the 23rd December. 


All UK votes will be put to a raffle to win some spectacular prizes from Bira Direct suppliers. We'd like to thank our Bira Direct suppliers for supplying such spectacular prizes for our Christmas hamper. To find out more about these suppliers including how to order products click on the buttons below.

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  • WIN - Festive cake tins from Dexam


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  • WIN - 230v tri-base sander and rotary multi tool kit from Draper


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  • WIN Home Coir Doormat 40x70cm,  Soft Touch Clothing Hangers, Polka Dot Storage Baskets, Malham Fireside Companion Set from JVL


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  • WIN Harris decorating hamper including products from the ultimate range!

LG Harris

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  • WIN - Indoor/Outdoor LED torch, LED bluetooth speaker, Smart power adapter, smart power socket, cable lead extension from Luceco.


If you have any questions or need more information email us at Or if you'd like to find out more on how to start making the most of Bira Direct click here.