Latest news from Bira

10 Jun 2021

‘Must-see’ attractions, new products and exciting initiatives, anticipation of the Exclusively 2021 show

Will Jones, BHETA’s Chief Operating Officer and Exclusively Chairman provides a preview of the show

With its mix of established ‘must-see’ attractions, new products and exciting initiatives, anticipation of the Exclusively 2021 show is already building among retail buyers. This year the Show has moved to August for the first time, and August 24th and 25th will see more than 130 exhibitors and 300 brands; as the UK’s premier showcase of housewares, tabletop and small domestic electricals gets underway, showcasing the best of everything from tools, gadgets, designer table settings, to smart coffee machines, juicers and cookware.

In its over 20-year history, Exclusively has been delighting trade visitors with its user-friendly format. The entry policy ensures that only bona fide buyers and influencers can access the inspiring environment of Islington’s Business Design Centre. The venue is comfortable to get around in two days and no one company dominates the space. It’s a feast of products, brands, Christmas and gifting, trends for 2022 and unique buying opportunities, all in a friendly, positive atmosphere.


With so much to see, it’s no surprise that visitor numbers have been increasing. It’s testimony to the show’s ability to continue presenting new opportunities for buyers and merchandisers. Decision makers come from leading department stores, multiple grocers, DIY stores and garden centre groups, as well as independent cookshops, lifestyle retailers, individual garden retailers, hardware stores and gift shops.

For independents who are Bira members there’s an extra benefit - The Exclusively Gift. Bira will be giving away vouchers for the value of £100 off any one order over £300(nett VAT) placed at the show. There is a limited amount of vouchers available, so members can reserve their vouchers by filling in this form.The voucher will be accepted by all Exclusively exhibitors and it highlights the show’s commitment to both exhibitors and visitors, helping to open new accounts and cement existing relationships. 

Up to £100 off any one order over £300

In terms of added value features for visitors, BHETA’s marketing manager, Steve Richardson has been working with show partners to ensure that Exclusively includes some enticing opportunities to ensure that both product choice and instore displays can be ‘on the money’ in the year ahead.  He explains, “An exciting ‘must’ for all retail visitors is the opportunity to preview the key trends in colour, materials and products for 2021 and 2022.  The inspirational product displays, trend talks and tours from trend forecaster, Scarlet Opus are hugely popular and while ‘on trend’ products are featured throughout the show, nothing beats seeing the full story in the Trend Hub.  The display makes it easy for buyers to understand what will be ‘on trend’ at Christmas and through 2021, and then visit the suppliers to source the products.

“Another Exclusively feature, new for 2021 is the ‘Launchpad’ – a shell scheme area for smaller manufacturers and suppliers.  Exclusively has always provided a level playing field for large and small brands and the Launchpad allows the newest and smallest businesses to get in front of significant buyers; and to help retailers find something a little bit different.”

With so many inspirational and commercially valuable opportunities all under one roof, Exclusively is a ‘not to be missed’ event for anyone in the housewares, tabletop, gift and small domestic electricals business.  To book your place, visit  More information can also be obtained from the BHETA Member Services Team on 0121 237 1130.

Benefits of visiting Exclusively

  • Over 300 housewares, tabletop, small domestic appliances and gift brands
  • Trade only venue with only buyers allowed
  • Complimentary lunch, drinks and evening drinks reception
  • Buying trend presentations and displays so you know what will sell in 2022
  • Complimentary hotel room for buyers travelling over 50 miles
  • Safe and secure venue complies with Government “All Secure” scheme


Don't forget to register for Exclusively Shows here