Latest news from Bira

27 May 2021

Latest Mica consumer promotion launches over Bank Holiday Weekend

Have you discovered the benefits of the MICA Cooperative group for your business yet?

The latest set of promotional offers feature a range of deals from top suppliers and is available to all Mica members, who are the newest division of the Bira group.

The consumer advertising is completely multi-channel, with professionally printed store customised (front and back leaflets) distributed to the homes and businesses in the selected postcode districts around their shops.

This is supported by instore POS kits including A1, A3 posters, instore shelf edge talkers in two sizes and customised leaflets.

EPOS ready data is available to download all pricing into members till systems, and for retailers with Mica’s exclusive member website scheme, all products in participating retailers are live and listed for the running period of the campaign as click and collect items on their website without so much as a click of a button.

Mica consumer promotions are available on a monthly basis and on a flexible calendar to suit their members needs. All products are selected and priced by the membership themselves, and are bought at specially negotiated discount prices to allow all Mica's independent members to advertise and compete against the leading multiples and online retailers whilst retaining margin.

Mica consumer promotions are just one of a host of premium benefits available to their cooperative members.

The brands featured on this consumer promotion include: 

  • Draper Tools
  • Dulux Paints
  • Smart Garden
  • Nebo - Torches
  • Einhell - Power Tools
  • Ronseal Coatings
  • Vitax - Garden Feeds
  • Miracle Gro
  • Defenders - Pest Control
  • Zero In - Pest Control
  • Webb Mowers
  • Merr - Car Care

To view the full four page promotion click here:

Download latest MICA promotion

 M5 Cover Image

To learn more about what Mica can do for your business and to contact them for more information, click here


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