Latest news from Bira

08 Sep 2020

Christmas will be a cracker for Mica members

Christmas is set to be a cracker this year for Mica members - and they want you at the table.

During lockdown, Mica – the marketing cooperative of independent retailers and Bira’s newest division – has been working hard on its upcoming Christmas campaign.

As a group Bira (through Mica) can now offer an alternative to external Christmas marketing campaigns that require expensive buy ins, and that are not selected by fellow independent retailers.

As well as planning its monthly campaigns featuring decorations, gadgets, DIY, cookshop and more, Mica has produced its annual Christmas gift guide, featuring top brands such as Arrow, Bosch, Draper, Einhell, Nebo & RST, all with reserved stock at specially negotiated prices.

Participants benefit from additional 2% rebate on all orders over £1,000; 3% over £1,500; a free standard 1,000 leaflet instore pack with A3 posters and price tickets; and one months’ extra extended credit on Mica invoiced orders.

These benefits are over and above Mica’s standard terms and special group rebates, which include exclusive supplier rebates and the year-end group rebate - spend once, earn up to three times in some cases through their buying group.

As with all its marketing, this Mica brochure is available exclusively to its members. All campaigns come fully digital, PoS and Royal Mail distribution ready integrated, with all distributed leaflets customised for free, and prominent store name and other details front and back.

In partnership with Bira, Mica is now actively recruiting new retailers to benefit from this profitable co-operative business model.

If you are looking for ways to enhance your margins and advertise your business, this could be the time for you to consider membership. Mica has 25 years experience in consumer marketing, producing high quality, low cost monthly campaigns containing a unique point of difference - 100% of products are selected by members. Additionally they provide tailored retail support to your business needs and centrally developed web development on top of all of the benefits of your Bira membership.

As a co-op, Mica has no ongoing fees other than your regular Bira membership renewal and your one-off Mica membership payment is returned to you in redeemable shares of fixed value, which accrue dividends annually. As a Bira member exclusive benefit you can join with 499 of equity shares by direct debit 10 x £50 to take £499 + £1 co-op share or (or one single payment of £500).

Could your Christmas be a real cracker this year with some fantastic marketing?

To find out more, call the Mica team on 01785 825 910 or email and mention the Mica Christmas Deal.

Visit the Mica website here

Not a Bira member? Join today