News

Latest news from Bira

03 Feb 2021

New Supplier: Ultimate Products (UGPS)

New Supplier: Ultimate Products (UPGS)

Bira Direct are excited to announce new supplier: Ultimate Products Group Sourcing (UPGS), namely Ultimate Products. Ultimate Products evolved from a local business into a local success. They develop new, innovative concepts and bring professional, sought-after products to the mass market.

Spanning across 12 product divisions, the brands that they work with are at the forefront of everything they do. Each of the products are specially selected with the brands in mind, matching the appropriate tone and style. 

Ultimate Products

Ultimate Products main logo

Product range

Ultimate Products' areas of speciality are as follows:

  • Cookshop
  • Homewares
  • Laundry
  • Small Domestic Appliances
  • Floorcare
  • Heating and Cooling
  • Audio & Gifting
  • Memory Foam
  • Luggage

If you’re a Bira member and want to take advantage of preferential terms available to you through Bira Direct, click on the button below to find out more.

Bira Direct


Additional resources