Latest news from Bira

19 Apr 2021

Bira backs new #ShopKind campaign

Bira is backing a new campaign to remind customers to be kind to retail staff.

#ShopKind is the latest initiative from the Association of Convenience Stores (ACS) aiming to cut the reports of abuse of retail staff.

During the pandemic, reports of abuse on retail staff have increased, sparking an even greater need for campaigns such as #ShopKind.

It is also being supported by the Home Office, Crimestoppers, the British Retail Consortium (BRC), and a host of other organisations. It will be publicised across all social media platforms under the #ShopKind hashtag.

 BIRA Quote 100

Andrew Goodacre, Bira's CEO, said: "We wholeheartedly support this campaign as it highlights the great work done by people in shops and we are sure there will be a positive reaction from the general public."

Earlier in the year, Bira member Surinder Josan was part of a campaign to protect retail staff in the West Midlands. More here

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