13 May 2022

Bira launches a new product buying platform for retailers

Bira Direct has been delivering competitive terms on a wide range of suppliers for almost 60 years. Offering exclusive buying terms, carriage paid values and regular buying promotions from over 160 leading suppliers, all with one simple central invoicing system. Bira is excited to invite retailers to join their latest innovation, Bira Direct Plus.

Bira Direct Plus is Bira’s new ordering platform available for download on phones, tablets or desktops. Bira Direct Plus makes ordering more flexible as it offers full visibility of live pricing and stock levels through the platform and allows retailers to place orders straight from their devices.

The new ordering platform has been designed to solve some of the biggest ordering issues faced by independent retailers; saving valuable time by making ordering simple, keeping prices and stock levels transparent and making it easy to keep track of orders with shopping lists.

Jeff Moody Managing Director of Bira Direct says “We’ve listened to what our members have been asking for, and we’ve delivered. Now retailers can buy from Bira Direct suppliers online and only need one app to take care of all of their product buying.”

An early adopter of the app John Jones Managing Partner, Philip Morris and Son said “The new ordering platform from Bira Direct, Bira Direct Plus is an excellent idea, having near-live data on stock availability from suppliers makes a massive difference to our efficiency”

Currently, retailers can order from Toolstream, Dexam, Bulk Hardware, HG Hagesan, LG Harris and Big K Products with new suppliers being made available every week. As well as the preferential terms, 30 days end of month credit and exclusive offers, Bira can offer retailers an extra 0.5% rebate on all orders placed through the app until the end of 2022.

Additionally, Dexam is offering an offer too good to miss for all Bira Direct users - get trade price less 10% when you place an order on Bira Direct Plus until 31st May 2022!

The portal is open to all independent retailers. For Bira members, the platform is available on the App Store or Google Play at no extra cost and for non-members at the cost of £12.50 per month.

To use Bira Direct Plus, you will need to have a login for it. To apply for a login, click on the button below. You can then download the app on iOS, or Android or open the platform in your browser on desktop and start using Bira Direct Plus!

Apply for a Bira Direct Plus login


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