30 Sep 2021

Bira renews calls to stock up now for Christmas

Bira has renewed its call to stock up for Christmas early to help overcome potential supply chain demands.

Andrew Goodacre told Forbes that retailers need to plan ahead for this coming festive season, especially with regards to stock quantities. Bira raised the issue following reports of supply chain issues back in August. More here

He spoke to the publication for an article about trends for Christmas 2021, which also touches upon the continued boom in ecommerce, and the importance of sanitary shopping spaces.

He said it was likely that Christmas shopping would start earlier than usual, especially if the difficulties in the supply chains continue.

Read the full article here

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