16 Apr 2021

Bira members take centre stage in Mirror's Shop For Britain campaign

Members took centre stage in the Daily Mirror's Shop For Britain campaign - which was launched with the help of Bira.

Steve and Tracey Holden, who run The Olive Branch in Essex, and Vin Vara who runs The Tool Shop in London, were just a few of the indie retailers who took part in the drive to encourage Brits to hit the high street again after lockdown.

Tracey and Steve told the Mirror that the last year had been a 'disaster'.

Ahead of reopening, Steve, 66, added: "We’ve taken a gamble that we have ordered quite a lot of stock because we hope people are coming back to the high street.”

Meanhwile, fellow Bira member Bea Bryan who runs Glam & Grace boutique in Stubbington, Hants, said she was remaining postive for the future. “I have been shut more than I have been open in my second premises. You’ve just got to stay positive though," she told the paper.

Hundreds of other Bira members signed an open letter to the public urging them to 'use or lose their independent shops'. They included Amy’s Housewares, North London; Earlybird, Stoke Newington; Rachel Riley, London; Coes, Ipswich; DJV, Ipswich; The Woodbridge Kitchen Company, Suffolk; and Kathrine Draisey, Solihill.

Read the full story here

There's nothing Bira likes more than getting media coverage, especially for our members. If you would like to represent Bira and the independent retail sector in the media, please email 

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