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How can independent retailers prepare for Valentine’s Day?

After Christmas the next big event in the retail calendar is Valentine’s Day. New trends include moving away from traditional romantic sentiments and introducing products for pets and friends. It’s also beneficial for retailers to stock products that can easily be worked back into the main product range when Valentine’s Day is over.

Valentine’s Day Cards

Valentine’s Day Cards can often be an after-thought so merchandising in store is key to maximise sales. A CDU next to the till can maximise unplanned purchases. Even if you aren’t primarily a gift shop, stocking a small selection of cards in a key area can encourage a customer to add a card into their baskets in addition to their regular purchases.

Bira Direct suppliers who stock Valentine’s Day Cards

Ling Design, Gem Imports.

Valentine's Day Ling design Bira Direct

Traditional Valentine’s Day Gifting

As the selling window is so small for Valentine’s Day the key to success is ordering small amounts of Valentine’s specific product whilst building most of your range with products that can be worked back into your main product range when Valentine’s Day is over. This might be by stocking fragrance, confectionery or products in traditional Valentine’s Day colours.

Bira Direct suppliers who stock products in traditional colours and fragrances.

Wax Lyrical, Village Candle, Boxer Gifts

Valentine's Village Candle Bira Direct Love is in the Air

Self Gifting

Self-care and self-gifting has been a key trend in 2018 and 2019 and has no sign of slowing down. Adding products to your range that are tempting for customers to buy to “treat themselves” such as bath bombs, candles and home decor can encourage key unplanned purchases.

Bira Direct Suppliers that stock products that follow self-gifting trends

Bailey & Brooke, Mad Beauty, Heathcote & Ivory, Lavandi

Valentine's Mad Beauty Bira Direct

Gifts for pets and pet lovers

With phrases such as “Fur Baby” and “Pet Parents” part of everyday language is any surprise that according to the value of pet care products and services is expected to reach £2.1 billion by 2023 and 51% of 16-34 year olds agree that it’s important to buy gifts for their pets to celebrate occasions such as birthdays or Christmas. Now is a good time to stock pet gift products – whether it’s the latest tech for customers to watch their pets while they aren’t at home or for home décor designed for pet lovers, the products are ideal for impulse purchases and can be worked back into your main product range after Valentine’s day is over.

Bira Direct suppliers that stock products for pet lovers

Bonningtons, CPC, Sass & Belle

Alternatives to themed product ranges could include offering a promotional discount on Valentine’s day or by introducing a free gift to increase footfall. Make the most of this gifting period by discovering new suppliers to use in our supplier directory.



Valentine’es Day Products and Suppliers

Discover Bira Direct’s full collection of Bira Direct Suppliers, providing products for your Valentine’s Day stock-up.